“Oye Como Va” on “The People’s Station”? It appears to have been the case for several days, at least since January 29, as WPSB 1320 AM has decided to change formats again and see if one serving the city’s Latino community can survive on the Magic City’s airwaves again. The station will be providing music, news and information in Spanish. Due to the powering down of the frequency at night, it is not known if they will attempt to broadcast 24 hours a day or not as of yet.
The station has served a similar demographic before; in 2002 as “La Favorita”, the station geared its programming to serve the growing Mexican community in Birmingham, Alabama. The format was short lived as it switched one year later to being the AM simulcast for country music station WZZK. It had only been operating under its current talk format for the past year, something that could make people wonder just how long this format change will last.
It does however fill a need in the community, one that has seen several changes in recent months and one that may see many more as terrestrial radio continues to make adjustments across the country. It will be interesting to see how a community that has not been extremely vocal about a lack of representation on either side of the radio dial will receive this new format.
Click here to learn the history of the frequency in question. I’d also check back here (UPDATE: 2/9/2007 the website is currently down) every once in a while as the station’s website is sure to undergo changes in the near future to reflect the change in format.
Enjoy the day!